Friday, April 29, 2016

Structural Analysis of WALL-E

Structural Analysis of WALL-E
           
Over the course of over two decades, Disney-Pixar has produced numerous animated films. These films have been very successful in challenging their viewers to examine the world around them. Pixar’s contemporary film, WALL-E, addresses many issues in modern day society such as the over-reliance on technology and the lack of respect for nature. WALL-E takes place in a dystopian future where Earth is uninhabitable for humans. Humans have abandoned the planet, leaving robots behind to clean up their mess. On the spaceship, the humans on a giant spaceship captained by an evil robot where all their basic needs, and more, are met without them leaving their high-tech chairs. Humans are so obese that they cannot walk and machines and robots do everything for them.
The main character WALL-E is a robot whose purpose is to clean up the mess that the humans left on Earth. WALL-E has a fascination with Earth’s history and spends most of his day collecting trinkets with his only friend: a cockroach. When Eve, a high-tech female robot, comes to Earth to check its capability to sustain life she meets WALL-E. He shows Eve the plant that he found on Earth and Eve takes the plant back to the spaceship where all the humans live. WALL-E hitches a ride to the spaceship with Eve and the two go on a crazy adventure, which results in the mutiny of the evil robot and convincing humankind that Earth is again habitable. Andrew Stanton, director/writer of the animated film WALL-E, when explaining the plot said, “This little robot has the desire to understand what living is all about while the people who truly have the gift of being alive have lost it” (Tranter, 38).
Structuralism is a method that humans use to make sense of the world. It is not a definite truth or science and is framed through the differences between cultures. Structuralist theory’s purpose, according to John Fiske, “is to discover how people make sense of the world, not what the world is”, and he goes on to say that structuralism “denies any final or absolute scientific truth” (Fiske, 109).  The structuralist theory is categorized in many ways; binary oppositions are used in order to separate two precise categories that are absolute on each side. A binary opposition defined by John Fiske as, “a system of two related categories that, in its purest form, comprises the universe” (Fiske, 110). Binary oppositions are tools that can be used to analyze characters and messages found within the film. Creating binary oppositions according to Levi-Strauss is “the fundamental, universal sense-making process” (Fiske, 111). The characters or categories that do not fit within the binaries are known as anomalous. Fiske defines such anomalous categories as, “one that does not fit the categories of the binary opposition, but straddles them, dirtying the clarity of their boundaries” (Fiske, 111).
Humanity vs. Technology is a binary opposition that is present in WALL-E.  The binary of humanity is shown in the film as the characters that display human-like traits. Through the context of the film, one can suggest that humanity is shown by WALL-E. The behavior of WALL-E throughout the film shows many instances of human-like qualities. This is prevalent in the scene when WALL-E first looks at Eve. Romantic music begins to play and the pink accent around WALL-E’s vision implies that he feels affectionate towards Eve. WALL-E also shows a human-like quality through his collecting of things from Earth’s history.  All of these human-like qualities reinforce WALL-E’s presence in the humanity binary.
Constructed from evidence within the film, the binary of technology is defined as any characters that function is a controlled environment and lack human-likes qualities. The humans that live on the spaceship resemble the technology binary. Andrew Stanton would agree in the film, “humanity is not even living; nobody is living except for WALL-E” (Tranter, 38).  Although not literal, the meaning of this statement is that the humans living in the artificial space environment are not living natural healthy lives and are functioning like machines.  The environment the humans live in within the film is essentially mass-producing consumers and not individual people. For example, a scene in the film shows children being taught the alphabet using only terms about consumerism. This scene is a prime example of the controlled environment. The lack of human-like traits is shown by the elimination of any need for physical activity on the spaceship. Another scene in the film shows a human fall out of their chair and not being able to get back in it without help from technology.
The binary of humanity vs. technology in the film WALL-E contrasts how the binary opposition would be set up naturally in modern day society. The failure of this unnatural society conveys a message that reliance on technology upsets the balance of nature and is an unhealthy way of life.
The anomalous character that straddles the binary of humanity vs. technology is the captain of the spaceship. When the captain is first introduced the film he is a lifeless blob that lives in a hovering chair just like the rest of the humans. He is so accustomed to the effortless consumerism lifestyle on the spaceship that the captain forgot what it was like to live a natural life. The captain falls into the technology binary because like the other humans aboard the spaceship he mindlessly goes through his daily routine not thinking for himself and lives in a highly controlled environment. A prime example of his mindless routine and controlled environment is displayed in the scene where the captain does his status report of the ship. All the captain does is ask the computer the status of different aspects of the spaceship and the computer answers “unchanged” for all of them. The computer monitors everything on the spaceship by itself. However, when Eve returns to the ship with the plant the captain has a change of heart. He is reminded of Earth and decides that he wants to restore humanity and go back to Earth. The hopes of living a natural life on Earth and beginning to think for himself show human-like qualities that support the captain’s position in the humanity binary.
A huge turning point in the film is when the computer tells the captain that he will survive if he stays on the ship, “he counters with ‘I don’t want to survive. I want to live’” (Tranter, 38). This scene and the corresponding quote are evidence of the first human in the film that makes an effort to return to Earth and try to restore the natural balance of nature. The captain’s prevalence in both binaries identifies him as an anomalous character.
The binary of New technology vs. Old technology supports the idea of simplifying technology in order for it to naturally coexist with nature. In modern day society, technology is becoming more complex and dominant each day. The simplification of technology would lead to an approach that helps avoid human technological reliance.  The less humanity relies on technology the closer it will become to restoring the natural order of the environment. The binary opposition of Humanity vs. Technology sheds light on how over consuming can lead to the loss of human identity. The binary shows the fictional but possible outcome of humanity if consumerism continues to grow rapidly. In an attempt to preserve a naturally healthy way of life humans must be responsible for technology and understand the seriousness of consumerism and the reliance on technology in our everyday lives.


Work Cited


Graham, Ian. "WALL-E's World: animating Badiou's Philosophy."(n.d.): Print.

Tranter, Paul, and Scott Sharpe. "Disney-Pixar to the Rescue: Harnessing Positive Affect for Enhancing Children's Active Mobility." Journal of Transport Geography(n.d.): 34-40. Print.
           

Fiske, John. Introduction to Communication Studies. 3rd ed. New York: Routledge Classics, 2011. Print.

Friday, April 8, 2016

The Disney Subsidiary ESPNU



37 years ago, on July 14, 1978, ESPN, the self-proclaimed “Worldwide Leader in Sports” debuted on cable television all over the United States.  In fact, when ESPN made its debut, the first words were spoken by anchor Lee Leonard, and he said, “If you love sports if you really love sports, you’ll think you’ve died and gone to sports heaven (Gamache).  This love of sports escalated immensely over the next 30 years.  This led to a large increase of the ESPN network which expanded into what we know today as ESPN, ESPN 2, ESPN 3, ESPNews, ESPN Classic, ESPN Plus, ESPN Deportes, and ESPNU. (ESPN)
ESPNU, also known as ESPN University, is a channel that is primarily dedicated to the coverage of college athletics and is also used as an additional outlet for general ESPN programming. ESPNU first debuted on premium cable television on March 4th, 2005 (ESPN MZ).  ESPNU has rights to 14 major Division I athletic conferences including the coveted Big Ten, Big 12, ACC (Atlantic Coastal Conference) and the SEC (Southeastern Conference).  In 2014, the ACC, Big Ten, Big 12, Pac-12 and SEC collected a combined $311 million just from bowl games and NCAA Tournament payouts (Smith).  ESPNU also broadcasts a multitude of collegiate sports for both men and women including Baseball, Basketball, Football, Hockey, Lacrosse, Soccer, Softball, and Volleyball. 
The key executives for ESPN Incorporated include President John D. Skipper, Vice President and Chief Financial Officer Christine Driessen, President of Global Customer Marketing & Sales Edward Erhardt, Editor-In-Chief Sambit Bal, and Senior Vice President of Multimedia Sales and Sales Professional Patricia Betron (Bloomberg).  These key executives are responsible for all of ESPN’s media relations.  The executive board is fairly diverse consisting of two middle-aged white women, one middle-aged man of Indian descent, and two middle-aged white men.  In an age where most executive board members are older white men, it is refreshing to see a company have some sort of diversity in their powerful leadership positions.  Disney, the parent company of ESPN, is a company that conceits itself as one that has developed a diverse workplace environment. (Disney)
The Walt Disney Company takes immense pride in its image that it protects childhood innocence. Disney attempts to shield children from the negative influences of the outside world and present them to a magical world where everything is happy and simple. “Disney offers children the opportunity to dream, indicating the desire of fantasies that contain utopian traces and offering an antidote to boredom, brutality, and emptiness of everyday life (Giroux p.7).”  These utopian traces fall back on Disney creating a safe space for children where they can live and dream. A space where the dangers of the outside cannot harm them.  This, in turn, translates to ESPNU creating a utopian world for the avid fan of collegiate athletics.  This is the only true purpose for ESPNU, and they have done it very well over the last 11 years.  The Walt Disney Company loves to create new worlds where everyone’s dreams can come true, and their venture into sports entertainment is no different.
The Walt Disney Company is far removed from the little animation studio that produced black and white short films.  Regardless of their claims, Disney is no longer focused on producing content solely for young children.  “Disney's view of children as consumers has little to do with innocence and a great deal to do with corporate greed and the realization that behind the vocabulary of family fun and wholesome entertainment is the opportunity to teach children that critical thinking and civic action in society should be far less important to them than assuming the role of passive consumers (Giroux p. 209).”  As with any corporation, Disney’s main purpose is to make as much money as possible. This is the best explanation as to why Disney ventured into the sports broadcasting industry.  ESPNU is one of the many ventures of Disney and their horizontal and vertical integration into different forms of entertainment.
All in all, The Walt Disney Corporation is one the largest media conglomerates in the world.  This is a result of their careful financial planning, intelligent decision making, and ability to use the emotions of consumers to their advantage.  Disney is a mainstay in entertainment and they are showing no signs of slowing.  ESPN Incorporated dominates the sports broadcasting industry, and this is a direct reflection the power given to them by their parent company in Disney.  The men and women who are running ESPNU know what it takes to be successful, they know what it takes to appeal to viewers, and they know what it takes to dominate the sports entertainment industry.



References
Bloomberg, "ESPN, Inc.: CEO And Executives - Businessweek". Bloomberg.com. N.p., 2016. ……………Web. 8 Apr. 2016.
Disney, "The Walt Disney Company Recognized For Diversity Leadership - The Walt Disney ……………Company". The Walt Disney Company. N.p., 2014. Web. 8 Apr. 2016.
ESPN MZ, "ESPN, Inc. Fact Sheet - ESPN Media zone". ESPN MediaZone. N.p., 2016. Web. 8 Apr. 2016.
ESPN, "ESPN TV Listings - ESPN". ESPN.com. N.p., 2016. Web. 8 Apr. 2016.
Gamache, Ray. A History of Sports Highlights. Jefferson, N.C.: McFarland & Co., 2010. Print.
Giroux, Henry A, and Grace Pollock. The Mouse That Roared. Lanham, Md.: Rowman & ……………Littlefield Publishers, 2010. Print.
Smith, Chris. "Forbes Welcome". Forbes.com. N.p., 2016. Web. 8 Apr. 2016.


Thursday, March 31, 2016

What is the Role of Seeing in Hinduism?

Hinduism is not only a religion, but it is also a way of life for the followers of the faith. In their religion, like many others, Hindus place their fate in the hands of a higher power. A large part of Hinduism is images, which can be used to help the person of faith come to a greater understanding and connection to their god(s). Seeing can be defined as a way to understand and interpret things, therefore two individuals may be looking at the same object but they may take from that object different meanings. Seeing in Hinduism can be achieved through iconography and traditions, which leads to a fostering of individual interpretation and a sense of community.
            Iconography and the traditions, which surround the Hindu religion and culture, foster seeing by building a visual context for the religion as well as showing the affects of the religion in everyday life. The Vedas is a collection of religious documents, which describe the “relationship between the divine and human.” The Vedas is important because it helps determine human order, how Brahmin should interact with murti, social order, etc. In the Vedas, varna-ashrama-dharma is explained and how the twice born have obligations depending upon his social class and stage of life. Sampradaya, which is translated to oral traditions, is a tradition in Hinduism where a person learns the conducts and teachings of Hinduism to orally pass those traditions on to the next generation. These examples show how a believer can comprehend that Hinduism touches people’s lives and influences what they do. Hindu ceremonies that are centered around murti (the image of the god/goddess) help the devotee build a relationship to their god/goddess and help them come to a greater understanding of that god/goddess. The Hindu customs use the full senses to worship their god/goddesses (puja). They use incense to help clean the air and aid meditation. The Brahmin ring bells to invite to god to enter the murti, and the Brahmin bathe, give light (or fire), dress, and lay jewels and flowers on the murti. The Brahmin give the murti offerings such as fruits and sweets, and the left-overs may be distributed to the congregation, which would be considered to be blessed. These acts are witnessed and include all senses, the viewer is able to literally see his god but he is also able to connect and be with his god on a more spiritual level. The individual interpretation leads the devotee to a more spiritual level because he is able to have a more personal connection to his god.
            Each person has his own background, identity, personality, and history that help him interpret the world. Every person can vary so much in how he views the world, one person cannot possibly get the same meaning from something that another person may get. Plate gives an example of an artist and viewers: the viewers see the same images that the artists has done, then two viewers are asked to produce the same image as the artists did. The viewers create two completely different images, different from each other and from what the artist has created, this shows that people see and interpret things in a different light. In the Hindu religion, darshan is the act of seeing and being seen by the murti. Seeing is also thought of as a way of believing the truth, I have seen it therefore it is true. Individuality is also present in the different relationships a devotee and the divine can have such as: devotee as servant and lord as master, devotee as friend and he lord as a friend, the devotee as a parent and the lord as a child, etc. Having different types of relationships with the gods means that each person worships and sees a god in a different way and has a different connection with their god. Although Hinduism sets up a type of individuality for each devotee to have, it also builds a sense of community for the people of that faith as well.
            Hinduism builds a sense of community though its caste system and local traditions. The caste system, or jati is a social division in which the Brahmins are at the top of the casts system, and as the casts lower in rank so does their pureness, leading finally to the untouchables. People are born into theses casts and marry individuals of the same casts. In the Veda, a man represented the social order; each body part of the man represented the natural hierarchy. Many things are relevant in all Hindu’s lives, but other things may be different, such as the gods. Different towns may have different gods that they worship that devotees outside of that town may not have heard of. Hindus can make gods to help with any issue they are facing; therefore there is individuality as well as community building because the community is united in celebrating and worshiping a unique god.
            Seeing in a religious context can be understood as a deeper understanding and connection to a higher power. In Hinduism, seeing is achieved through the use of iconography and traditions; for an example, when a devotee sees a murti. The purpose of Hinduism, not only to connect the devotee to their god, is to build a sense of community and lead the devotee to interpret the religion on their own.